Privacy Policy
How we collect, use and protect your information when providing our services.
VKConversions respects your privacy. This Privacy Policy explains what information we may collect, how we use it, and how we protect it when providing video production, content creation and digital advertising services.
1. Who we are (data controller)
VKConversions is a video production and paid advertising agency operating from the Netherlands and is the controller of the personal data described in this policy. Our website is available at vkconversions.com. For anything related to your personal data, contact karl@vkconversions.com.
2. Information we collect
We only collect information that is necessary to provide our services, communicate with clients, manage advertising work and improve our website.
- Name and email address
- Company name and website URL
- Messages, form submissions or project information you send to us
- The package or calculator result you selected before contacting us
- Advertising account or campaign information when access is provided by a client
- Website analytics data, such as page visits and device/browser information (only with your consent)
3. Purposes and legal bases
Under the GDPR we rely on the following legal bases:
- Responding to your enquiry — steps prior to entering into a contract (Art. 6(1)(b) GDPR) and our legitimate interest in responding to messages sent to us (Art. 6(1)(f)).
- Providing video production and advertising services — performance of a contract (Art. 6(1)(b)).
- Marketing emails — your consent (Art. 6(1)(a)), given via the optional checkbox on our contact form. You can withdraw it at any time.
- Analytics and advertising cookies — your consent (Art. 6(1)(a)), given via the cookie banner and changeable at any time via "Cookie settings" in the footer.
- Record keeping and compliance — legal obligations (Art. 6(1)(c)), such as tax administration.
4. Processors and third-party services
We use a small number of service providers that may process personal data on our behalf:
- Cloudflare — website hosting and content delivery.
- Web3Forms — delivery of contact-form submissions to our inbox.
- Google — Tag Manager, Analytics and Google Ads (analytics and advertising cookies only load after your consent).
- Meta — advertising platform used for client campaigns and our own marketing.
- Slack — internal communication about projects.
These providers process data under their own privacy policies and, where they act as our processor, under data processing agreements. We do not sell personal data.
5. International transfers
Some of the providers above process data outside the European Economic Area, in particular in the United States. Where that happens, transfers are safeguarded by an EU adequacy decision (such as the EU–US Data Privacy Framework) or by the European Commission's Standard Contractual Clauses.
6. Advertising account access
When a client gives us access to advertising accounts, pages, pixels, analytics or campaign data, we only use that access to provide the agreed service. We do not sell this information.
7. Cookies and consent
All non-essential cookies are blocked by default. Via the cookie banner you can separately allow analytics cookies (Google Analytics) and advertising cookies (ad performance measurement and personalisation by Google and Meta). You can change or withdraw your choice at any time via the "Cookie settings" link in the footer of every page; withdrawing consent does not affect the lawfulness of processing before the withdrawal.
8. Data retention
We keep personal data no longer than necessary for the purpose it was collected:
- Enquiries that do not lead to a project: up to 2 years after our last contact.
- Client and project data: for the duration of the engagement, then as long as required for legal (tax) retention obligations — in the Netherlands generally 7 years for administrative records.
- Analytics data: according to the retention period configured in Google Analytics.
9. Your rights
Under the GDPR you have the right to access, rectify and erase your personal data, the right to restrict or object to processing (including objecting to direct marketing at any time), the right to data portability and the right to withdraw consent at any time. To exercise any of these rights, email us at the address below — we respond within one month.
10. Complaints
If you believe we handle your personal data improperly, you have the right to lodge a complaint with the Dutch supervisory authority, the Autoriteit Persoonsgegevens, or with the supervisory authority in your own EU member state.
11. Data security
We take reasonable technical and organisational steps to protect the information we process. However, no online system can be guaranteed to be completely secure.
12. Contact
For privacy questions or requests, contact us at:
karl@vkconversions.com