Free marketing tools.
Use these free calculators and checklists to calculate, plan and improve your advertising and conversion performance. No sign-up, no data stored — just clear numbers you can act on.
Five tools, in the order to use them
Break-Even ROAS & CPA Calculator
Work out the maximum you can pay per customer and the minimum ROAS your campaigns need before ads start losing money.
Find your break-even point →Lead Value Calculator
Turn leads, close rate and customer value into a clear number: what one lead is worth and the maximum you should pay to get one.
Value your leads →Meta Ads Budget Calculator
Start from a revenue target and work backwards to the clicks, purchases and ad budget you realistically need on Meta.
Plan your budget →ROAS Calculator
Estimate clicks, conversions, cost per conversion and return on ad spend from your monthly ad budget.
Calculate your ROAS →Landing Page Conversion Checklist
Score your landing page on 24 conversion essentials — hero, offer, CTA, trust, speed, mobile, forms and tracking — and see what to fix first.
Check your page →Why we built these tools
Most advertising decisions come down to a handful of numbers: what a customer is worth, what you can afford to pay to acquire one, and whether your landing page turns clicks into revenue. Yet many businesses run ads without ever writing those numbers down. These free tools from VKConversions make each of them explicit in under a minute.
A sensible order to use them: start with the break-even calculator to learn your maximum cost per acquisition, use the Meta Ads budget calculator to plan spend against a revenue goal, check performance with the ROAS calculator, and if the numbers disappoint, run your page through the landing page checklist. Lead-based businesses should start with the lead value calculator instead.
Every tool is free, works on mobile, requires no account, and stores none of your inputs. They give estimates for orientation — real results always depend on your market, offer and creative. When you want help improving the numbers rather than just measuring them, that is what we do.