Video production and paid advertising, built as one system.
We combine video production with paid advertising on Meta and Google Ads into a single full-funnel strategy, focused entirely on one thing: converting attention into real business results.
VKConversions is a video production and paid advertising agency. We produce conversion-focused video content using DaVinci Resolve and After Effects, and manage paid campaigns on Meta Ads and Google Ads. Both disciplines are handled under one roof so creative and campaign strategy are always aligned around the same goal.
A conversion partner, not just an agency.
VKConversions is a full-funnel conversion partner for businesses that want their video content and paid ad campaigns to work together. We produce the videos and run the ads, so the creative and the strategy are always aligned around the same goal.
Most agencies split this work between a production team and a media buyer. We keep it under one roof, because that is how you get consistent results across the full funnel, from the first impression to the final conversion.
Video Production
Brand films, explainer videos, short-form content and ad creatives built to perform across every placement, on Meta, Google, YouTube and beyond.
Paid Advertising
Meta and Google Ads campaigns managed with a focus on return on ad spend. Every decision is data-driven, every euro of ad spend is tracked.
Full-Funnel Strategy
We build the strategy that connects your content and your campaigns, so every touchpoint moves prospects closer to conversion.
VKConversions produces videos using DaVinci Resolve and After Effects, covering explainer videos, tutorial and guidance videos, onboarding flows, awareness campaigns, hero videos and short-form social content. We manage paid advertising on Meta Ads and Google Ads, building full-funnel campaigns from prospecting to retargeting. We work with e-commerce brands, SaaS products, software companies and digital product creators across Europe and internationally.
One service. One team. One goal: conversions.
We help businesses grow through video production and paid advertising on Meta and Google Ads. Business outcomes come first, and we use leading metrics to diagnose what drives conversion performance.
Two services, one strategy.
Video production and paid advertising working together as a single full-funnel conversion system.
Video Production
We produce video content built for performance. Whether it is a brand film, an explainer video, short-form content for Meta and TikTok, or a YouTube video that builds trust and drives traffic, every asset is produced with conversion in mind from the brief stage onwards.
- Brand Films and Explainer Videos
- Short-form Content for Meta and TikTok
- YouTube Videos for Businesses
- Ad Creatives for Paid Campaigns
Paid Advertising
We manage Meta and Google Ads campaigns with a focus on return. Every audience, every placement and every creative variation is tested continuously to lower your cost per acquisition and improve results month over month.
- Meta Ads (Facebook and Instagram)
- Google Ads (Search, Display and YouTube)
- A/B Testing and Audience Targeting
- Monthly Reporting and Optimization
From brief to conversion, step by step.
A clear process that keeps your video production and paid ad campaigns aligned at every stage.
Strategy
We start with your goals, your target audience and your current situation. Every project begins with a clear conversion strategy before any content is produced or any campaign is built.
Creative
We produce the video content based on the strategy. Every script, visual and format is built for the specific platform and placement where it will run, whether that is Meta, Google, YouTube or other channels.
Launch
We set up and launch your Meta and Google Ads campaigns with the content we produced. Because the creative and the media buy come from the same source, the targeting and messaging are built to work together from day one.
Optimize
We monitor your campaigns continuously and run ongoing A/B tests on creatives, audiences and placements. The goal every month is a lower cost per acquisition and a higher return on your ad spend.
What drives the work.
Conversion First
Creative work is only valuable if it produces results. Every video we produce and every paid ad campaign we run starts with a conversion goal, not an aesthetic brief.
Premium Standard
From a 15-second Meta ad to a full brand film, every deliverable goes through the same quality standard. We do not produce content we would not put our name on.
Full Transparency
You always know what we are working on, how your campaigns are performing and what the next step is. Clear reporting, short lines and honest advice at every stage of the project.
The case for keeping it under one roof.
When video production and paid advertising are handled by different teams, the creative and the strategy rarely line up. The content gets produced without input from the media buyer, and the campaigns run with assets that were not built for the placements they are running on.
At VKConversions, we handle both sides of the funnel ourselves. That means your video content is built for your Meta and Google Ads campaigns from the start, and your campaigns are structured around the content we produce together.
No vague performance indicators. We measure success in conversions, cost per acquisition and return on your ad spend across every Meta and Google campaign we manage.
The people behind the work.
Karl van Kessel
FounderHandles video production and advertising strategy. Produces the content and manages the Meta and Google Ads campaigns.
Instagram ↗
Raphael Wind
Paid Advertising StrategistFocuses on paid advertising, campaign analysis and the ongoing optimization of ad results across Meta and Google Ads.
LinkedIn ↗About VKConversions, answered
VKConversions was founded by Karl van Kessel, who handles video production and advertising strategy. Raphael Wind is the paid advertising strategist, focusing on campaign analysis and ongoing optimization. We work remotely with no physical office.
When production and media buying sit with separate teams, creative and strategy rarely line up. We handle both under one roof so video content is built for the exact placements and audiences of the Meta and Google campaigns it will run in.
We work with e-commerce brands, SaaS companies, software businesses and digital product creators across Europe and internationally. The website and our service are available in English, Dutch and German.
Video is produced with DaVinci Resolve and Adobe After Effects. Paid campaigns run on Meta Ads (Facebook and Instagram) and Google Ads (Search, Display and YouTube).